Marketing Policy & Strategy
MKTG 490
MKTG 490 Marketing Policy and Strategy is a course I took during my last semester at ODU. This is a capstone course covering the marketing function and its relationship to the total business organization and its environment. Emphasis is placed upon the design of total marketing systems, strategies, and the design and production of new products and services.
Learning goals for this course:
Students will be able to analyze marketing situations and offer well-supported strategic solutions.
Specifics:
(1) Students are able to carry out a situation analysis.
(2) Students are able to identify the problem/opportunity.
(3) Students are able to offer strategic solutions to problems/opportunities.
(4) Apply and use your marketing knowledge to help ODU Athletes take advantage of new Name, Image, and Likeness (Branding) opportunities for their personal brand!
ODU Athlete Branding Project:
Sadie Goldin x NATIVE
This course included a capstone project assisting ODU Athletes to help them monetize their Name, Image, and Likeness, otherwise known as their Personal Brand. This project consisted of 3 parts:
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An Initial Exploratory Paper
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A written report that provided an overview of Athlete Interests & Brands that might align with the Athlete's Personal Brand
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A PowerPoint presentation that focused on sharing key elements from prior work and selecting the brand/organization that aligns best with the athlete
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Provide ideas for how to make initial connections to the brand/organization, strategic solutions for the athlete to pursue the branding opportunity, potential social media creatives tied into the branding opportunity, and a calendar for implementing ideas.
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My group was fortunate enough to act as athlete branding consultants and partner with Sadie Goldin, a sophomore on ODU's women's swim team. Throughout this project, I researched the branding needs of Sadie including her needs, interests, background info, and the challenges she might face along the way. I was also able to identify attainable NIL deals and brand sponsors for Goldin based on her interests as well as market research & strategy. To wrap the project up we compiled our proposed strategic solutions, as well as digital creatives into a Powerpoint that we presented to Sadie and our peers that included ways for Sadie to implement these new tactics.