Research
Marketing Research
MKTG 407
MKTG 407 Marketing Research is a course I took online during my time at ODU. This course provided me with an understanding of marketing research methods employed by well-managed firms. The course is aimed at managers who are the ultimate users of the research and consultants who assist managers in their decision-making. The course focused on helping managers recognize the role of systematic information gathering and analysis in making marketing decisions, and develop an appreciation for the potential contributions and limitations of marketing research data.
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Throughout this course, I used software like Excel, research strategies, and analytical skills to complete coursework and boost my understanding of the different marketing research processes. This helped me develop problem-solving, conflict resolution, and change management skills that can benefit me in the future. These skills will help me reach my future goals by giving me experience with real-world marketing research approaches and boosting my understanding of how proper use of marketing research resources creates positive customer relationships.
Marketing Research Coursework
Our homework assignments consisted of sample data involving real-world business. We were able to gain practical and theoretical knowledge about gathering, analyzing, and using relevant information in an international environment to understand the basic cross-cultural differences in consumer behavior use relevant theories to determine entry into new markets, and develop a company’s marketing plan with the lowest possible risk. We used Excel to analyze the sample data.